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Jeffrey Esposito 12-12 assignment
Date: December 12, 2000
To: Dr. Jesse Rosenblum, Associate Vice President, College Relations
From: Jeff Esposito
Re: Corporate Sponsorships
In light of the recent tensions surrounding the Nike/Tiger Woods Golf
Program, I feel it is necessary the College set guidelines for dealing with
corporate sponsors. I have detailed some recommendations along with my personal
conclusions in order to aid you in your decision.
| Background |
The College currently has no set of guidelines for
dealing withcorporate sponsorship, controversial or not. This deficiency
came to light with the debacle surrounding Nike funding a golf
tournament the College was co-sponsoring. With no set
of guidelines for evaluating Nike, we ran into trouble with local
chapters of Amnesty International and United Students against
Sweatshops. Efforts to diffuse the situation were mishandled, creating
even more tension. Armed with this information, we must develop a
plan so this situation will not happen again. |
| Corporations |
If a corporation is large enough to fund a
huge event, they willhave some sort of dirt on their hands. No one is
clean. It is not feasible to assume because a corporation has a
relatively clean image, they don’t have skeletons in the closet
waiting to derail a partnership with The College. Every possible angle
must be evaluated in order to protect the College from bad press and
internal strife. College Relations and Corporate Funding Relations
should have all information possible while making a decision. |
| Task Forces |
To draft a mission statement for TCNJ, we employed
various task forces to gather information. I believe this same technique would
apply in this case. I believe three task forces should be formed to study the concerns before us. One force should study issues that
plague large corporations. Information about sweatshops
and unfair labor practices should always be at the
fingertips of the College. A second force should study
funding options. Which companies tend to fund what events?
And what specialized organizations might fund an event the College could
possibly run?
The final task force should tie that information
together. Which companies should we not work with, and which
companies can we work with. If a corporate sponsor
approaches us, it would simplify things greatly to have information on-hand to
evaluate them.
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T-F Makeup |
Who should be invited to work on these task
forces? It should be made aware to the campus at large that task
forces are being created to deal with corporate funding issues and
any student is welcome to voice his/her opinion. We need a mix of students of
administrators. And we definitely need to have people who are
members of Amnesty International and USAS. Having members of Amnesty
International and USAS not only boosts their opinion of us, it will
make things move faster as they have the updated information we need
about sweatshops and unfair labor practices around the world.
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Updates |
This information will of course need to be updated to reflect current events. Perhaps a small committee could be created. Their
job would be to make sure all information is current when we are
faced with a corporate sponsorship decision. Of course, Amnesty
International and USAS (plus any other relevant organization) will
be able to review updated information and make sure it is completely
correct and unbiased. That we must make clear.
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Conclusions |
The College of New Jersey has dedicated itself to
becoming the Ivy League of public schools. We have invested large
sums of money in trying to attain this status. To have that ruined
by one tainted sponsorship is an possibility we don’t want to
consider. All we have done could be destroyed in an instant.
Therefore, these task forces should be created so that College
Relations and Corporate Funding Relations have guidelines to work
by. Protest groups will have their say, students will have their
say, and the administration will have their say. We won’t accept
anything less.
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