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Allyson Wilcox's 12/1 memo assignment Date: December 1, 2000 To: Jesse Rosenbaum, Associate Vice President, College Relations From: Allyson Wilcox Re: Nike Sponsorship of Junior Golf Tournament The College of New Jersey has recently been offered the opportunity to co-sponsor a Junior Golf tournament and summer camp with support from Nike's Tiger Woods Foundation. The tournament will take place in the city of Trenton in June 2001. Tiger Woods will be making an appearance at the tournament's closing awards ceremony. The Program The Junior Golf Program has existed for many years. Its purpose is to provide underprivileged children with recreational and educational activities that they otherwise wouldn't be offered. Golf clubs, bags, shirts, and other equipment are provided at no cost. The program is open to children ages 4 to 18 who express an interest in the sport. Lessons and equipment are provided for the children, who participate in tournaments and receive information on golf scholarships and golf-related careers. The College The tournament will take place in conjunction with Alumni Relations Weekend at the College of New Jersey. Since TCNJ will be hosting the event, all housing and other facilities will be provided by the college. Students, student organizations, ambassadors, and other class leaders and volunteers will be helping out with the tournament in some fashion. The tournament will be a significant source of publicity for the college. Nike Nike will be the corporate sponsor of the program. It will be providing the much-needed funds for this significantly underfunded program. Nike's sponsorship will cover most of the financial burden and will make this program the best that it can possibly be. The Problem Nike's involvement in sweatshop labor has been a concern to many organizations on and off campus. By agreeing to co-sponsor the program with Nike, we are associating ourselves with Nike and thereby condoning their actions. Certain campus organizations have threatened to protest the program. The Solution Despite the controversy surrounding this event, only positive effects can come from our co-sponsorship. Co-sponsorship is a must. The College of New Jersey has the opportunity to enhance many children's lives and offer them experiences they otherwise wouldn't have. A very positive role model, Tiger Woods, will be making an appearance in Trenton to encourage and influence aspiring golfers. Trenton, a city usually looked upon negatively, will be able to shed that negative image and build a respectable reputation. Final Thoughts Forget the controversy. It is not up to us to decide whether or not sweatshop labor is ethical or not. Most of us do not even have firsthand knowledge of sweatshop practices or factual information regarding such. Besides, sweatshop labor never concerned us enough before to protest Nike clothing and other companies associated with Nike. It is a waste of time and effort to nitpick a company's faults, especially when we are contradicting ourselves by wearing their apparel. |